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You, Inc.



The Whole Person Blog: Week Seven, Day One, Part 2/2 - You, Inc.

Writings inspired by Steven Pressfield: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

The War of Art and Self Sabotage here

Overcoming Resistance and Why Talent Doesn't Matter here

Lessons from the Original Spartans here

Sunday, February 9th, 2020


Pressfield writes:


"When I first moved to Los Angeles and made the acquaintance of working screenwriters, I learned that many had their own corporations. They delivered their screenwriting services, not as themselves, but as incorporated versions of themselves. I liked the idea of being Myself, Inc. That way I can wear two hats. I can hire and fire myself. I can even blow smoke up my own ass.

Making yourself a corporation (or just thinking of yourself in that way) reinforces the idea of professionalism. I have corporate stationery and corporate business cards and a corporate checkbook. I write off corporate expenses and pay corporate taxes. I have different credit cards for myself and my corporation.

If we think of ourselves as a corporation, it gives us a healthy distance on ourselves. We're less subjective. We don't take blows as personally. Sometimes, as Joe Blow himself, I'm too mild-mannered to go out and sell. But as Joe Blow, Inc., I can pimp the hell out of myself. I'm not me anymore. I'm Me, Inc.

I'm a pro."


I like and dislike this analogy. I like its positive intention to provide you an alternate lens with which to view yourself through, hoping that the alter-ego of a professional will lead to more productivity. I'm not too fond of it because it doesn't position you to love your whole self, both your True Self and your false self. Or as Pressfield would say, your Professional Self and your amateur self. Rather than attempt to understand WHY the amateur is not already a professional (unprocessed emotional pain, unmet needs, identification with painful experiences, etc.), while generous in nature, it tries offering a hack, a shortcut, a way to avoid dealing with the GAP between the amateur and professional. It's only through the GAP that the amateur can become the "professional."


The Whole Person Project puts you on the path to rediscovering who you are apart from the painful experiences of your past. Then, all of a sudden, the professional that's always been within you will appear. Two days left to join. Check this out.


"It's you. Because no one else makes sense." Perry Poetry

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