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Facts and stories



Fact: a thing that is indisputably the case


Story: what you tell yourself to justify your behavior


Fact: I’m overweight

Story: “I live to eat,” “my whole family is overweight,” “sometimes I get bored.”


Fact: I’m in debt

Story: “This item never goes on sale,” “you only live once,” “I don’t make enough money.”


Fact: I’m a people-pleaser

Story: “Putting others first makes me feel good about myself,” “If I don’t help them, who will,” “My mother was a people-pleaser.”


Facts are a moot point. Embedded within stories are layers of experiences, beliefs, emotions, associations, perceptions, and attitudes. All stories are contextually relevant. If you want to change the facts, you have to understand the story.



“We believe what we want to believe in, and once we believe something, it becomes a self-fulfilling truth.” Seth Godin

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